First, we measure your position. Then we track its development.
BrandScore begins with a complete analysis of your digital market position. Once the baseline has been documented, you can choose how closely progress should be measured, monitored and supported through strategic advisory.
Know your BrandScore
DKK 20,000
Excluding VAT
The initial BrandScore analysis documents how strongly your company appears when potential customers research the market, compare suppliers and build their shortlist.
The analysis can be purchased as a standalone delivery. Once the baseline has been documented, you can select an ongoing plan for remeasurement, monitoring and strategic follow-up.
Book an introductory callThe analysis includes
- Kickoff and strategic scoping
- Analysis across all six BrandScore dimensions
- Overall BrandScore from 0 to 100
- Six individual dimension scores
- Benchmark against up to three relevant competitors
- Documentation of strengths and weaknesses
- Identification of commercial opportunities
- Prioritised 90-day action plan
- Management report
- Strategic presentation and advisory meeting
Choose how closely progress should be tracked
The three plans build on the initial analysis. They differ in measurement frequency, benchmark depth, monitoring, reporting and strategic advisory support.
Business
For companies that want to track their position and ensure that development is moving in the right direction.
DKK 10,000 per quarter
First year including analysis: DKK 60,000
Following years: DKK 40,000
- Quarterly update on market and AI signals
- Complete BrandScore remeasurement every six months
- Benchmark against three competitors
- Action plan updated every six months
- Strategic advisory meeting every six months
- Concise management update
Growth
Most popularFor companies actively working to strengthen their digital market position.
DKK 15,000 per quarter
First year including analysis: DKK 80,000
Following years: DKK 60,000
- Quarterly complete BrandScore remeasurement
- Benchmark against five competitors
- Quarterly market and AI monitoring
- Quarterly action plan update
- Quarterly strategic advisory meeting
- Extended management report
PRO
For companies in competitive markets that need close monitoring and an ongoing strategic decision-making foundation for management.
DKK 25,000 per quarter
First year including analysis: DKK 120,000
Following years: DKK 100,000
- Quarterly complete BrandScore remeasurement
- Benchmark against up to ten competitors
- Monthly market and AI monitoring
- Quarterly action plan update
- Monthly strategic advisory meeting
- Executive reporting
Compare the ongoing plans
The initial analysis is the prerequisite for the ongoing plans, but it can still be purchased as a standalone delivery without a subsequent plan.
Scroll horizontally to see all plans
| Plan | Business | Growth | PRO |
|---|---|---|---|
| Price per quarter | DKK 10,000 | DKK 15,000 | DKK 25,000 |
| Complete remeasurement | Every six months | Quarterly | Quarterly |
| Competitor benchmark | 3 competitors | 5 competitors | Up to 10 competitors |
| Market and AI monitoring | Quarterly update | Quarterly | Monthly |
| Action plan | Every six months | Quarterly | Quarterly |
| Strategic advisory | Every six months | Quarterly | Monthly |
| Reporting | Concise management update | Extended management report | Executive reporting |
| Commitment | 12 months | 12 months | 12 months |
The initial analysis is invoiced at the start. Ongoing plans are invoiced quarterly in advance and have a 12-month commitment. All prices exclude VAT.