Know your BrandScore
An independent, evidence-based read on your digital market position — measured across the factors that determine how modern B2B buyers find, evaluate and choose vendors.
An evidence-based read on your digital market position.
Modern B2B buyers research, shortlist and qualify vendors long before the first conversation. The digital footprint a company leaves has become the primary basis for whether it is considered — or quietly skipped.
BrandScore quantifies that footprint. We measure how visible, credible and discoverable a company is at the moment a buyer forms a shortlist — and benchmark the result against the competitors that actually matter.
The output is a single headline index, six dimensional scores, a documented evidence base and a prioritised set of actions.
Six dimensions. One index.
Visibility
Presence and findability in the channels where buyers actively research vendors — search, LinkedIn, industry mentions and owned sources.
Authority
Documented expertise, executive profile, third-party references and the depth of substantive content in the public domain.
Trust
Signals of credibility, consistency and evidence — case documentation, named customers, reviews and coherence in the public narrative.
AI visibility
How the company is represented in large language models and AI-based research tools that increasingly mediate buyer discovery.
Commercial clarity
Whether the digital surface converts attention into qualified opportunity — clarity of offer, differentiation and conversion paths.
Differentiation
How distinctly the company is positioned against competitors — the clarity, defensibility and consistency of the competitive narrative.
Evidence in. Index out.
Each dimension is assessed against a structured rubric. Inputs are observable, sourced and documented — never opinion. The six dimensional scores are weighted and consolidated into a single headline index on a 0–100 scale.
When competitors are included, identical inputs are gathered for each comparison. That produces a relative position alongside the absolute number.
Every score ships with the underlying evidence, so the finding can be reviewed, challenged and acted on with confidence.
What you receive.
A concise, board-ready report. Conclusions up front, evidence attached, and a prioritised set of actions to move BrandScore over time.
- 01Executive summary and headline index
- 02Score across the six dimensions
- 03Benchmark against named competitors
- 04Evidence appendix and source register
- 05Gap analysis and risk view
- 06Prioritised actions to move BrandScore
Three ways to use BrandScore.
Single assessment
One company, scored across all six dimensions with a full evidence appendix and a prioritised action plan.
Comparative assessment
BrandScore plus benchmark against up to five named competitors, with relative position and gap analysis.
Ongoing measurement
Quarterly re-measurement with trend tracking and a fixed advisory cadence that lifts BrandScore over time.
The questions leaders ask.
- What does BrandScore measure?
- Your digital market position — a consolidated index of visibility, authority, trust, AI visibility, commercial clarity and differentiation — scored on a 0–100 scale with documented evidence behind every input.
- How is the score produced?
- Each dimension is assessed against a structured rubric, weighted, and consolidated into a single index. All inputs are documented in an evidence appendix so the score is transparent and independently verifiable.
- Is BrandScore an audit or a strategy?
- It is a diagnostic. Strategy and execution follow through Executive Advisory and Visibility Management, both anchored in the BrandScore findings.
- How long does an assessment take?
- Three to four weeks from kickoff to delivered scorecard and report, depending on scope and the number of competitors included.
- Who is BrandScore for?
- CEOs, founders and commercial leadership teams in B2B companies whose buyers research, shortlist and select vendors digitally before making contact.
- Is BrandScore independent?
- Yes. Method, scoring and findings are produced independently of any media investment, vendor relationship or downstream execution.
Order your BrandScore.
An evidence-based read on your digital market position — and a clear, prioritised path to move it.