The thinking behind BrandScore.
BrandScore is the product of more than three decades in B2B sales, marketing and commercial leadership — and a single observation: how companies get found, evaluated and chosen has fundamentally changed.
The majority of the buying process now unfolds digitally, well before the first conversation. AI has emerged as a new layer of discovery that determines who is surfaced and recommended. BrandScore was built to give leadership teams a defensible view of where they stand in this new context — and a clear read on what actually moves the number.
Make market position decision-grade.
Our goal is simple: turn digital market position into something leadership can debate, prioritise and act on — not as opinion or instinct, but as a structured analysis with clear indicators.
We do one thing deliberately well: assess and improve the digital market position of B2B companies — with a particular focus on the moments where buyers research and shortlist before making contact.
BrandScore is our structured assessment framework. We evaluate the company across six dimensions — visibility, authority, trust, AI visibility, commercial clarity and differentiation — and consolidate the result into a single index.
Every input is grounded in observable evidence. The output is comparable, transparent and independently verifiable.
Independent by design.
Our assessments carry no media, channel or vendor conflicts. The analysis is the product — not a lead-in to downstream work.
That independence is what makes the score usable at board and leadership level — and what makes the resulting prioritisation credible.
B2B leaders in growth and transition.
CEOs, founders and commercial leadership teams in B2B companies whose buyers research, shortlist and qualify vendors digitally before the first conversation.
We work exclusively in B2B, backed by more than 30 years of commercial experience.
The companies that win are those whose digital market position is understood, measured and improved — before the buyer picks up the phone.