Win the shortlist before the first meeting.
BrandScore quantifies how visible, credible and competitive you are across the modern B2B buying journey — from search and AI assistants to the digital signals that shape a buyer's shortlist.
- You74
- Industry average61
- Nearest competitor68
- Market leader81
- Strengthen AI visibility in LLM answersHigh
- Expand thought leadership on LinkedInMedium
- Consolidate positioning on the websiteMedium
Measure
A single index of your digital market position, built on six weighted indicators.
Benchmark
Position your company against named competitors, the industry median and the market leader.
Optimise
Pinpoint where investment moves the score — and track progress quarter over quarter.
Six indicators. One index.
- 01AI visibility
How you appear in answers from language models and AI assistants.
- 02Search visibility
Ranking, coverage and clarity on purchase-intent queries.
- 03Thought leadership
The leadership team's and company's presence in the relevant conversation.
- 04Digital authority
References, mentions and third-party credibility signals.
- 05Market presence
Consistency and visibility across the channels where buyers orient themselves.
- 06Competitive benchmark
Your position compared to named competitors.
Each indicator is weighted and consolidated into one score that can be tracked over time and benchmarked against competitors.
Know where you stand.
BrandScore anchors your position against named competitors, the industry median and the market leader — so the number carries commercial weight.
- You74
- Nearest competitor68
- Industry average61
- Market leader81
Your position exists — whether or not you measure it.
The buying journey has moved upstream
Decision-makers now build their shortlist long before a vendor is ever contacted.
AI is shaping that shortlist
Language models recommend suppliers — and only the visible and credible ones make the cut.
Most positions go unmeasured
The majority of B2B leadership teams manage their digital position without a baseline.
Two channels. One picture.
Google, Bing, industry sources
- Ranking on purchase-intent queries
- Digital authority and mentions
- Clarity on the website
ChatGPT, Perplexity, Gemini, Copilot
- Are you named in the answers?
- Is your positioning and facts accurate?
- Are competitors surfaced instead?
One document. Executive-ready.
Summary
Competitive position
Recommended actions
- 01Executive summary
- 02Overall BrandScore
- 03Benchmark
- 04AI visibility
- 05Search visibility
- 06Strengths
- 07Weaknesses
- 08Prioritised actions
- 09Next steps
BrandScore
The flagship diagnostic. A single, evidence-based index of your digital market position.
Visibility Review
A focused deep-dive on one commercially critical visibility question.
Executive Advisory
Board-level advisory anchored in BrandScore — for CEOs and commercial leadership.
Visibility Management
A retained engagement that lifts the score through prioritised initiatives and quarterly re-measurement.
The questions leaders ask.
What is BrandScore?
A single 0–100 index of your digital market position, built on six weighted indicators and benchmarked against the competitors that matter.
How long does an assessment take?
Typically two to three weeks from kickoff to delivered report, depending on scope and the number of competitors in the benchmark.
Can we track the score over time?
Yes. BrandScore is designed for quarterly re-measurement, so progress is documented and the impact of investment is visible.
What does it cost?
Pricing scales with scope and benchmark depth. Contact us for a proposal tailored to your business.
Your market position exists today.
The only question is whether you can see it.